Normally we give parents the option to register their interest to sign up at the beginning of the year.
Then, months prior to the official launch, we open official registration (so with launch around May time; registration will start around January/February).
Parents will use the public session finder (https://www.ecb.co.uk/play/all-stars) to find programmes running near to them and go on to sign up their children through this online site.
Please note that if you are late in setting up your programme, you may miss out on local sign-ups as parents will not necessarily see your club being advertised and as such, will sign up elsewhere.
This is why it's important to get your programme set up as early as possible.